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Meebo Announces Broader Reach for Marketers to Take Advantage of Social Media
Ads That Perform for Brands
March 23, 2009
- Coconut Point, FL
Meebo, the company that enables real-time social interactions, will present an
extension of its successful ad platform today to leading brand and ad agency
executives at iMedia Breakthrough 2009. Starting in the second quarter of 2009,
Meebo will begin to leverage the ad products that have worked for brands on
meebo.com and extend their reach to the partner sites across the Web. Meebo
reaches 45 million people on a monthly basis. Over 40 industry-leading partners
are integrating Meebo this year as a persistent feature of their websites to let
users share content instantly and communicate synchronously with friends. In
addition to presenting plans for Meebo ads on third-party sites, the company is
announcing new partnerships with CafeMom, Current TV, CrispyGamer,
DailyStrength.org, GGL Global Gaming, IGN.com, Internet Brands, and StarPulse.
This adds 8 leading web companies to a list of partners that already includes
AddictingGames, Bleacher Report, dotblu, FanPop, Flixster, ibeatyou, myYearbook,
OperationSports, Sugar Publishing, WhateverLife, and dozens more.
Meebo has quickly become a proven social media marketing platform on which
brands can expect significantly higher interaction rates than on typical social
media properties. Meebo's ad product expands into a 900x400 brand showcase where
users interact with a marketer's content: video, applications, games, news,
quizzes, widgets, product showcases or interactive mini-sites. Additionally,
Meebo's ad products provide users ways to personalize their experience and share
brand assets with their friends. Key ad metrics for Meebo include:
"Based on traditional evaluation metrics, such as click rate, impressions, and
engagement, Meebo's ad platform has been outstanding and one of the best
performing in the social space," said Eric Druckenmiller, VP of Media, Deep
Focus. "The real value though is Meebo's ability to tie those traditional
metrics with some social benefits (time spent, personalization, and sharing)
that collectively give us a lens into the holistic effectiveness of
conversational marketing."
Meebo has also designed the Meebo service for seamless integration into
third-party websites. When users load their favorite sites, they find Meebo
integrated in a persistent and seamless fashion, docked at the bottom of the
page as a horizontal Meebo-branded bar. With a single click on the Meebo bar,
their list of online friends appears. They can then click on those friends to
send them a message on the site; no additional registration or sign up is
required. Meebo loads automatically on each and every page of sites in which
it's integrated. Today at iMedia Breakthrough 2009, Meebo plans to demonstrate
the integration of their ad units - already available for brands at meebo.com -
in formats configured for syndication and running inside these third-party sites
running Meebo. In the coming months, marketers can look to Meebo to gain
significant scale for proven content-driven social media campaigns.
"Meebo ads work for brand marketers by providing a platform that delivers an
abundance of social actions that can be measured," said Carter Brokaw, chief
revenue officer, Meebo. "Today, we're announcing that our advertising partners
will be able to extend their buys across our syndication network of tier-one
content sites, social networks, entertainment sites, blogs, and gaming partners.
Our syndication partners will increase their revenue potential because Meebo ads
are highly engaging and integrated into the communication experience to drive
actions. The result is increased scale for social campaigns that deliver results
for both marketers and partners."
Significant Momentum with New Partners
Meebo continues to build on its tremendous momentum in deploying Meebo in
partner sites and signing up new partners for its service. Today, Meebo added
CafeMom, Current TV, CrispyGamer, DailyStrength.org, GGL Global Gaming, IGN.com,
Internet Brands, and StarPulse to its growing list of partners. Meebo will
ultimately deploy to sites that serve a total unduplicated global reach of 90.2
million (January 2009) and an unduplicated reach in the US of 38.2 million
(January 2009), according to comScore Media Metrix. CafeMom, a place for moms
and moms-to-be to connect with one another and the largest
social-networking/community site for moms and parenting, plans to integrate
Meebo in order to enhance the site's community elements and communications
between like-minded users.
"For some time now, the single most-requested feature on CafeMom has been IM,"
said Paul Bannister, EVP, CafeMom. "We're excited to partner with Meebo to be
able to add a great new element to the user experience, but also create another
breakthrough way that advertisers can reach our powerful audience."
"As the leading social community videogamers, GGL is extremely excited about our
new partnership with Meebo," said Ted Owen, CEO, GGL Global Gaming, "Our current
competitions around titles such as Resistance: Retribution and the new Call of
Duty World at War Map Packs will be greatly enhanced as we are the first to
allow our gamers to use Meebo to connect, challenge and compete across our
network that is over 20 million monthly unique visitors."
For more information about ways to work with Meebo, please visit
meebo.com/partners.
About Meebo, Inc.
With 45 million people sharing over 5 billion messages and 75 million links
every month, Meebo is one of the Web's fastest growing social media companies.
Founded in September 2005, Meebo enables real-time social interactions with
instant messaging and group chat at meebo.com and on partner sites across the
Web. Meebo is headquartered in Mountain View, CA. Visit meebo.com to connect
with friends live on the Web.
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