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Launch Partners for Meebo Community IM Include DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids and Family Group’s AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged
July 17, 2008
- Mountain View, CA
Meebo, the Web’s live communication platform, today announced Meebo Community Instant Messaging (IM), a new Meebo-led product initiative designed to integrate open instant messaging into online communities. Beginning with eight major launch partners, the integrated IM service will enable live interaction and real-time conversation between members of online communities such as social media, gaming, and blog networks. The result is the creation of an open and federated instant messaging network based on the collective social graphs of some of the Web’s largest community sites. Users will be able to exchange IMs with friends and community members seamlessly on site, and then continue those conversations at meebo.com. Meebo Community IM complements the group chat functionality of Meebo Rooms, bringing 1-to-1 IM to partner sites in an easy-to-integrate fashion.
Meebo is standardizing on XMPP, or Jabber, to enable an extensible IM experience for users and partners. Meebo will enable XMPP federation, connecting users across multiple communities, either inside partner sites, at meebo.com, or in third-party clients that support Jabber. Together with Meebo, the eight launch partners have an unduplicated global reach of 54.8 million (May 2008) and an unduplicated reach in the US of 23.6 million (June 2008), according to comScore Media Metrix.
To accommodate this tremendous scale, Meebo Community IM will launch with a staged rollout. Beginning immediately, any sites and developers can explore Meebo Community IM partnerships by visiting meebo.com/CommunityIM. Potential partners are encouraged to inquire today.
“Meebo brought IM to the Web with meebo.com, and now we’re bringing that same functionality to the Web’s largest communities,” said Seth Sternberg, CEO and co-founder, Meebo. “Users can now IM buddies inside their favorite sites and outside them at meebo.com. Partners will see increased engagement, additional monetization opportunities, and greater viral reach. The end goal is to connect the Web’s entire social graph in open, live communication.”
Communicate Across the Web
Via Meebo, the user benefits for an integrated and open IM experience are extensive. Meebo Community IM will enable users to sign into their favorite participating online communities and connect instantly with their friends. Users can see which of their friends are online, chat with them, plus connect to buddies on other participating social networks without downloading additional software. The IM experience remains constant from page to page, so users can maintain conversations from within their favorite online community as they navigate the site – and once they add a new buddy to their community network, the new buddy automatically appears on the buddy list.
The benefits for partners integrating Meebo Community IM include increased engagement and enhanced user communication. Users can “pop out” the integrated IM service from the partner’s site into meebo.com to maintain their presence and IM sessions, even after leaving the partner site. Meebo Community IM then enables partners to send status messages and notifications to users at meebo.com by delivering messages through the partner’s IM network. This gives partners an open communication channel to stay connected with users after they have left the partner site, while allowing users to stay connected with their buddies’ activities across the web. For example, on AddictingGames (http://www.addictinggames.com), players can begin their day with one of 3,000 games on the site, start up an IM conversation with a friend, then pop out the IM service into meebo.com while they’re browsing the Web. Moments later, the user can receive an invite for a game in meebo.com and return to AddictingGames for game play – all the while, the IM conversation is maintained across both meebo.com and AddictingGames.
"As we introduce social networking features throughout the AddictingGames site, the chat functionality will play a big part in building our gaming community," said Kate Connally, vice president, AddictingGames. "Meebo has created a rich application that will add significantly to our gamers' experiences on the site."
Partnering on Monetization
Meebo will work with Meebo Community IM partners to help monetize synchronous conversations, both 1-to-1 and group chat, on their sites. Meebo launched new ad programs in June, built around the premise of engagement and sharing. Partners will be sharing in ad revenue derived from new inline ads, called SparkAds, running in Meebo Community IM and Meebo Rooms. Meebo also recently announced a $25 million investment from a group of investors led by JAFCO Ventures, with participation from Time Warner Investments, KTB Ventures, and existing investors Sequoia Capital and Draper Fisher Jurvetson (DFJ). Founded in September 2005, Meebo helps people connect live over the Web.
"myYearbook is the third largest social network in the United States according to Hitwise," said Geoff Cook, CEO, myYearbook. "We welcome the opportunity to bring enterprise-class IM to our 6M monthly unique users."
"We're excited to partner with Meebo to give our user base of movie fans a fantastic new tool to interact with each other live and in real time that is fully integrated with the features on our site," said Joe Greenstein, CEO, Flixster.
About Meebo, Inc.
Meebo is the Web’s live communications platform. Founded in September 2005, Meebo provides instant messaging and group chat to over 35 million people at meebo.com and via partner sites across the Web. Meebo’s investors include Sequoia Capital, Draper Fisher Jurvetson, and now JAFCO Ventures, Time Warner Investments, and KTB Ventures. Visit meebo.com to connect with friends live on the Web.
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