Based out of New York, Brokaw to Head Advertising Sales and Monetization Strategy for the Fast-Growing Firm
April 10, 2008
- Mountain View, CA
Meebo, the Web’s live interaction platform, today announced that Carter Brokaw has joined the company as Chief Revenue Officer. Brokaw will utilize his experience working with Fortune 500 companies to lead Meebo’s direct sales team and oversee the company’s advertising sales and monetization strategy. He comes to Meebo from Warner Music Group (NYSE: WMG) where he was an integral part of the company’s direct-to-consumer business. Prior to that, Carter spent 10 ½ years at CNET Networks (Nasdaq: CNET) in a number of sales management positions.
“We are thrilled to have Carter join the Meebo team,” said Martin Green, VP of Business, Meebo. “His sales leadership and understanding of marketers’ needs will help us build ad programs that drive engagement and conversations.”
Earlier in his career, Brokaw helped construct and pioneer the first pay-for-performance model for online reseller merchants, and directed CNET Networks’ Global Solutions team in establishing a major account discipline for the organization. As Vice President of Corporate Sales, Brokaw helped CNET Networks build a marketing platform that enabled top-tier technology brands the ability to integrate their brand and product assets into the online product research process. Brokaw majored in English at Colgate University.
“Meebo is a highly-promising company with an incredible team and defendable technology,” said Carter Brokaw, Chief Revenue Officer, Meebo. “From a monetization perspective, I’m looking forward to helping leverage Meebo’s core strength by bringing brands into the conversation in ways that are engaging, integrated and measurable.”
For more information on Meebo Ads, please visit www.meebo.com/ads/ or contact ads@meebo.com.
About Meebo, Inc.
Meebo is the Web’s live interaction platform. Founded in September 2005, over 30 million people use Meebo monthly, either at Meebo.com, or through Meebo Rooms on partner sites. Meebo’s investors include Sequoia Capital and Draper Fisher Jurvetson. Visit Meebo.com to connect with friends live on the Web.