Advertising Traffic Manager | meebo
advertising traffic manager (the optimizer)
Position located in New York, NY or Mountain View, CA
After only a year in the market, Meebo has become a leader in the development of high-impact, custom marketing programs that truly tap into the potential of digital media and real time communication. As its efforts continue to expand, Meebo seeks a traffic manager to insure that its performance marketing programs are consistently executed and increasingly optimized. The ideal candidate finds no detail too small, no problem too big, and no opportunity to improve worth passing over.
How you’ll contribute:
- Manage the day-to-day execution of Meebo’s performance marketing programs, from inclusion of tracking to QA to optimization
- Publish regular analyses on the key performance indicators of Meebo’s performance marketing programs, from inventory analysis to performance benchmarking
- Work side-by-side with salespeople, designers, developers, clients, and all the other folks who make Meebo’s marketing programs the solutions advertisers are increasingly looking for
- Inform the algorithms and optimizations that drive performance marketing programs at Meebo
- Work with engineering and product management to design systems necessary to optimize and scale performance marketing programs.
How you’ll be measured:
- Meebo exceeds revenue goals
- High level of client satisfaction
- Flawless execution of marketing programs
- Ability to work collaboratively with sales partners, product marketing, and other internal teams
- Increased improvements in efficiency metrics like eCPM, eCPC, CTR
- Having fun while you do all of the above!
Requirements:
- Bachelor’s degree
- 1-2 years experience in the online ad sales, digital media, or analytical fields
- Experience with ad serving technologies like Doubleclick for Publishers or ad buying technologies
- Working knowledge of Adobe HTML, Javascript, database systems
- Proficient in Microsoft Excel, Powerpoint, and Word
- Comfortable working with and gleaning insights from large data sets
- Familiar with statistical techniques like linear regression, correlation, A/B tests
- Think that banner ads don't cut it, and knows that marketers and publishers need to do better.
Contact us!
Submit your application now to become a part of the Meebo family!